3.  WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information.  As such, we may rely on the following legal bases to process your personal information:

• Consent.  We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose.  You can withdraw your consent at any time.  Learn more about withdrawing your consent.
• Performance of a Contract.  We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you.
• Legitimate interests.  We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:

                 *    Send users information about special offers and discounts on our products or services.   

                 *    Diagnose problems and/or prevent fraudulent activities.

                 *    Understand how our users use our products and services so we can improve users experience.

• Legal Obligations.  We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with  law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital Interests.  We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.